When my dear friend, Jennifer Han, reached out regarding a creative campaign for her passion project, ShortList New York, how could I resist? Her vision was to combine class and trend for flyers that would be posted practically overnight all over the city. The campaign would work to bolster the recent press around ShortList from the New York Post and the local morning news.

The flyers aimed to gain the attention of potential new users and additionally be the subject of social media content. The posters ended up being exactly what Jenn and her team were hoping for. Since the campaign, ShortList has continued to grow and has gained more than 50k new users.